Any business expert will tell you how important it is to have a good logo. Your logo creates an entry point for new customers and recognition for repeat customers. Your logo should tell a story.
The problem is that a lot of companies develop a logo and continue to use it for years without considering an update.
Over time, you may realize that you have an outdated brand. Your business brand identity may change and when it does, it’s time for a logo redesign.
How do you know when it’s time for a logo update? Read on to find out.
1. You Designed Your Logo Yourself
There’s nothing wrong with giving logo design a shot but if it isn’t your forte, you might not get the best results. Believe it or not, you don’t need a background in graphic design to create a great logo! Use this free logo maker online to get professional results.
2. Your Logo Looks A Lot Like Other Logos
One of the most important jobs your logo has is enabling instant recognition of your company. However, this isn’t easy to do when your logo looks a lot like other logos. Take a look at some of the logos in your industry and if they look familiar, it’s time for a logo update.
3. Your Logo Is Old School–and Not in a Good Way
Vintage is in but only when it’s done well. Design trends evolve over time and if you haven’t updated your logo in the last ten years, it probably isn’t cutting it. Even if you want to keep many of the same elements, redoing your logo on the latest graphic design technology will give it the modern flair it needs.
4. Your Logo Doesn’t Meet Industry Standards
While you don’t want your logo to look like anyone else’s, you do want it to align with industry standards. Certain fonts and color schemes work better for some industries than others. If your logo isn’t conveying the purpose and personality of your business, it’s time for a new one.
5. Your Logo Isn’t Attention-Grabbing
You don’t want to create a logo that’s overcrowded with text, images, or colors. However, you don’t want to go so simple that your logo barely looks like a logo. Remember, a great logo combines a clear, identifiable image with appropriate colors and, oftentimes, a small amount of text.
Get the Logo Update You Need to Represent Your Business
It’s time to take a good, hard look at your logo. Is it telling the story that you intend and representing your business? Is it unique but still in line with industry standards?
If the answer is no, it’s time for a logo update. Updating your logo doesn’t have to be hard and it can make all the difference in the world for your business brand identity.
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